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With the completion of the Zhuhai International Circuit in China, motorsports has become more accessible to the general public and the public awareness of motorsports, amongst both Hong Kong and China population, is on the rise exponentially. Coupled with the forthcoming Formula One event in China in the year 2000, motorsports in Hong Kong and China has enjoyed an ever increasingly widespread attention.
For the past couple of years, with the help of the vast marketing campaign of a major mobile phone manufacturer, motorsports events have been widely covered not only in car-related magazines but also on various general magazines and newspapers, thus reaching an even wider audience.
Motorsports & Corporate Image
Traditionally speaking, the public have always associated motorsports with adventurous, dynamic, pioneers, competitive, precise, decisive and so on. We see motorsports as one of the best medium for affirming the corporate image. Motorsport sponsorship will, by association, reinforce the image of a fast moving, high tech, innovative and ambitious company. Like the sport, it reflects a company's aims and culture, requiring the ultimate in teamwork whilst operating at the cutting edge of technology. This concept applies not only to car-related industries. In fact, most of the major sponsors for motorsports have little connection with cars. Examples include dynamic and fast-growing financial institutions, fashion companies, luxury products and the categories never close.
Motorsports & Marketing
Motorsports has always appealed to a wide spectrum of consumers with a higher spending power and inclination. Also with the extensive media coverage, the exposure is not geographically limited to Hong Kong and China but also the major areas of the Asia region. Our programme is not just about putting your logo onto the race car and/or race driver and ends there. A comprehensive marketing campaign can be held before, during and after the race, a whole team of public relations personnel will ensure maximum media coverage at all times and a detailed report summarizing the outcome and effect for your reference and future marketing strategies formation. We can even arrange nation-wide television coverage on certain events.
The Carrier - Drivers, Cars, Teams or Races
We are extremely selective in offering the choices of the carriers to our clients. Although some said that there is no such thing as bad publicity, we believe in protecting our clients' goodwill and complementing their images. The range of race drivers we have scrutinized and offered are all young entrepreneurs, executives and professionals and of high social standings. The races involved like Formula 2000, Formula Campus, Supercar Tournament and some other one-make saloon races are all well-known, widely publicized and professionally held events under strict rules. We also pay very special attention to co-sponsors so as to avoid any incompatibility and adverse association.
Sponsoring motorsports has always been misconceived as a multi-billion-dollar project as is normally the case with Formula One. For local and regional events, the cost can be much more flexible. From sponsoring a single driver in a local race to having the whole race or event named after your company or product and anywhere in between the two, depending on the scale you have in mind, we can advise on and tailor-made proposals to harmonize with your marketing budget to attain the most cost-effective result to your satisfaction.